Permis de Construire

Projet ~ We worked on our graduate project about the building industry sector because it suffers from a great visibility issue in France. Moreover, the negative preconceived ideas towards being a craftsman are deeply settled in people’s mind over different generations, contributing to enhance the discredit of these jobs. The objective of the project was to make people feel enthusiastic when confronted to these jobs and finally to give back to the building professionals the positive reputation they deserve. We developed a large 360 advertising campaign we called « Permis de Construire ». The main concept was the idea of pride; being proud of making us live amazing moments in the places they built. Partners ~ École Estienne, AFPA, Fédération française du bâtiment, Les Casques Jaunes Themes ~ BTP, building, construction, skills, formation, pride Year ~ 2015 Team ~ Amandine Catz, Sarah Joulia, Ariane Seibert, Lisa Tomalak
Read More ›


Project ~ During my internship at Dakar, Senegal, I worked with a French-Senegalese NGO named RAES on different projects. We developed the identity of a monitoring mobile app: Djobi, that provides to the mothers the opportunity to check their baby health in partnership with local doctors. We did a workshop in the village of Passi with the local community to know if they understood the process described in the leaflet, the language (translated in Wolof) and the brand identity. We also discussed and developed the main poster with them. The NGO RAES was a partner of TOMS shoes, so we went in different remote villages to give the pupils shoes. Finally, we worked on a Senegalese TV series « C’est la vie! » for the launching event of the first episode (posters). The aim of the series is to raise awareness about health, reproduction, and citizenship. (Scenarist: Marguerite Abouet, Director: Moussa Sène Absa) Partners ~ Fonds français Muskoka, TOMS, RAES, OMS, Institut Français de Dakar Themes ~ Health, well-being, technology, community, reproduction, citizenship Year ~ 2014 Team ~ Laura Treuillier, Lisa Tomalak  
Read More ›


Project ~ Experimental project about the creation of a parasite brand for creatives named: Steinkrebse. Brand belief: idleness is cool, long life to unicorn cats and unproductivity, idleness is beautiful, let’s be sluggish let’s be us! The aim was then to imagine a launching event about the brand. Our project was the one selected in 2014 by TBWA Paris to take it further in 2015. Partners ~ École Estienne, École Jacques Prévert, TBWA Paris. Themes ~ Unicorn cats, idleness, slowness, futility, humour, fun, guerilla Year ~ 2014-2015 Team ~ Simon Leroux, Steren Courric, Lise Lenoir, Lisa Tomalak  
Read More ›