Project ~ Experimental project about the creation of a parasite brand for creatives named: Steinkrebse. Brand belief: idleness is cool, long life to unicorn cats and unproductivity, idleness is beautiful, let’s be sluggish let’s be us! The aim was then to imagine a launching event about the brand. Our project was the one selected in 2014 by TBWA Paris to take it further in 2015.

Partners ~ École Estienne, École Jacques Prévert, TBWA Paris.

Themes ~ Unicorn cats, idleness, slowness, futility, humour, fun, guerilla

Year ~ 2014-2015

Team ~ Simon Leroux, Steren Courric, Lise Lenoir, Lisa Tomalak